Last Diwali saw the “Made In India” revolution & the boycott of “Made In China” products. But the movement sunk because Chinese products are massive hits as they cost much lesser than other products manufactured globally. Our Prime Minister Narendra Modi also launched the “Make In India” campaign in September 2014 to encourage companies to manufacture products in India to fuel job creation, skill enhancement and to contribute towards the GDP. Many people across the nation encourage businesses that stem from & operate end-to-end in India. Those who invigorate this movement are inspiration to all of us. And, this story that the blog will unfold, is about parents turned entrepreneurs who are creating a niche in the fashion space for kids. Read more on ‘Made In India’ Designer wear for kids – NeedyBee.
I stumbled upon a brand who has embraced this movement & manufactures all it’s products in India. They work with various women empowerment organizations and designers who work with women at the grass root level to teach them embroidery techniques and other stitching skills to establish a good livelihood and gain a sense of self-worth and financial independence. Meet Alop Mehta & Nidhi Mehta, the Co-Founders of NeedyBee who were bitten by the entrepreneurial bug after over a decade of successful covetous career anyone could dream of. But Destiny beckons. After having two little kids, NeedyBee was established in 2012, a one-stop online & brick ’n’ mortar store for kids between 0-5 years that designs apparels, footwear & accessories only from natural & finest, pure fabrics that are suitable to the sensitive skin of your infant. Heirloom-quality designs feature finely-crafted details such as hand-embroidery, chikankari, hand-smocking, Hakoba and special prints.
My Personal Experience with NeedyBee:
Although there are fancy-looking e-portals who sell clothing & apparels for kids, NeedyBee is a modest website that offers limited but quality products. Organic cotton, pure linen or mulmul and hand woven, embroidered apparels are their forte. I decided to pick 4 products – A Floral frock, A Tutu dress, a night dress & a pair of socks.
You can never go wrong with Florals. This is a beautiful frock that made of cotton jersey. The cute lace & bow at the waist adds to the “cuteness quotient” & gives a better fit. Perfect for a casual outing, this dress resonates simplicity & high ethos. Elegance meets summer sweet in this pick with a ribbon at the waist & a dash of grace.
Every baby girl has a Pink TuTu dress in her wardrobe. Delightfully cute & pristine, it’s the perfect pick for her 1st birthday bash. Knee length TuTu frocks are stylish & comfortable relative to a full-length gown. Paired with a cute hair-band, they make a great ensemble for a professional photoshoot! Say cheese! 🙂
After the day long’s hyper activity, all you want is your baby to enjoy a good night’s sleep. I picked a hand-block pink elephant printed full-sleeves night dress that is made of 100% organic cotton. Soft texture & soothing pink colour, this was a sure winner! Full-sleeves works best because my child feels warm during the winters & during summers it works great because you turn on the AC all night!
You’d wonder why we would want to review a humble pair of socks. These Ex Sox are a mixed composition of cotton, polyester & spandex which come with seamless toes & anti-skid bottoms. They have embraced special needs of children aiding in sensory & motor skills and autism. Designed with Pink, Blue & Lavender polka dots, these are cherry on the cake accessories that go well with any mood or outfit.
I like their collection because the fabric is fabulous. However, I’d like to have bigger array of products to choose from. When it comes to shopping for your kids, you can never stop at one, right? Infants & toddlers outgrow quickly & the necessity to keep shopping for more becomes inevitable. The ‘Need’ for brands like ‘NeedyBee’ is always perennial.
NeedyBee attempts to bring back the memories of our Grandmother’s handcrafted clothing into our children’s wardrobe using pure cotton, mulmul, linen & lawn cloth which are lightweight, breathable and non-irritable. It gets softer with every wash. It is important that children’s clothing is both fashionable & functional – so you do not have to worry about the harmful chemicals or dyes used and purity of the cotton used.
NeedyBee’s products are available for purchase online on NeedyBee.com, Amazon, Flipkart, Snapdeal, Shoppers Stop, Hopscotch, FirstCry and can be found in all the stores like FirstCry, Shoppers Stop, Just Moms, The Baby Shop & Sweet Angels. You can visit http://www.needybee.com to shop the entire range or call +91 78919 78787 to know more.
For all the readers of ConfusedParent, you can avail a 20% discount using the coupon code CP20. Happy Shopping! 🙂